Kubb at the heart of NewBlue's broadcast environments.
In the world of video production and broadcasting, performance relies on the combination of two complementary areas of expertise: software innovation and hardware mastery. Graphic fluidity, broadcast stability, real-time stream management and operational reliability all demand perfect coherence between these two technological dimensions.
It is within this spirit of collaboration that NewBlue and Kubb® bring their know-how together. On one side, software solutions recognized for graphic creation and real-time titling; on the other, a compact, stable and high-performance hardware platform designed for demanding professional environments.
This shared approach makes it possible to offer harmonized, optimized production infrastructures, tailored to the constraints of live broadcasting as well as the needs of studios and fixed installations.
NewBlue: a major player in graphic technologies for video.
Based in San Diego, California, NewBlue launched NewBluePOST in 2006, a range quickly recognized for its video effects, transitions and titling solutions aimed at video editing. Thanks to powerful yet easy-to-use plugins, the company gradually established itself among professionals.
The integration of its solutions with major platforms such as Adobe Premiere Pro, Blackmagic Design DaVinci Resolve and Avid Media Composer has helped strengthen its visibility within the professional audiovisual ecosystem.
In 2016, NewBlue expanded its expertise into live production with the launch of NewBlueLIVE, developed in collaboration with a major player in video switchers.
Since the introduction of Titler Live, its first on-air graphics solution, its technologies have been used across the broadcast, sports, corporate, education and religious organization sectors.
Innovation is a central pillar of the company, which holds more than ten patented technologies covering areas such as data-driven graphics, real-time rendering and live and post-production workflows.
Designed to integrate seamlessly into existing environments, NewBlue's solutions are built on a solid technological foundation adapted to current broadcast standards.
Kubb: a compact platform serving NewBlue environments
To support its graphics solutions and live environments, NewBlue relies on hardware platforms capable of guaranteeing stability, fluidity and operational continuity. It is within this logic that Kubb® computers naturally find their place.
Designed for demanding professional environments, the Kubb® combines compactness, performance and reliability. Equipped with Intel® Core™ Ultra processors, it delivers the power required for real-time graphics processing, multitasking and the continuous workloads inherent to broadcast environments.
The hybrid architecture of Intel® Core™ Ultra processors enables optimized management of performance and energy efficiency, while incorporating advanced graphics capabilities tailored to modern video workflows.
Its compact form factor offers a tangible advantage: it is easy to transport, quick to integrate into a workspace, and enables straightforward deployment at events, mobile productions or temporary installations. This flexibility facilitates the setup of professional solutions without the need for heavy infrastructure.
Its comprehensive connectivity (HDMI™, Thunderbolt™, high-speed USB, Ethernet) allows seamless integration with existing equipment and meets the demands of multi-screen setups and modern production environments.
By combining compactness, performance and operational simplicity, the Kubb® naturally complements NewBlue's software expertise in contexts where efficiency and reliability are essential.
Concrete deployments in demanding environments
Beyond its technology, NewBlue®'s presence in the field illustrates its ability to meet the varied needs of the broadcast and corporate market.
In France, France TV Outremer has been using NewBlue® solutions for several years within its production trucks. The deployed model, Fusion SDI, operates alongside TriCaster systems and can also run in standalone mode, including as a replacement for alternative software solutions depending on operational requirements.
In Belgium, the rolling news channel BX1 Bruxelles also uses the NewBlue® Fusion SDI solution in a fully automated configuration. The systems run continuously, 24 hours a day, 7 days a week, demonstrating the robustness of the solution in a permanent broadcast environment. The automation implemented relies in particular on solutions developed by Cuez, specializing in editorial and broadcast workflow management.
In Italy, a television channel based in Naples also relies on Fusion SDI, confirming the international adoption of NewBlue® solutions in news and regional broadcasting environments.
In the sports sector, the Geoffroy-Guichard stadium in Saint-Étienne, equipped by the company Charvet, also uses NewBlue® solutions for graphic displays and event-related environments tied to sporting fixtures.
Finally, in the gaming and e-sport world, the iconic eSpot Paris venue (Rue de Rivoli) also integrates NewBlue® technologies into its production and broadcasting setups.
These references illustrate the diversity of sectors covered: rolling news channels, general-interest television, local channels, sports infrastructure, corporate environments and gaming spaces. Through these deployments, NewBlue® confirms its presence across the entire broadcast and corporate market, with solutions suited to both automated 24/7 environments and event-based productions.
The demands of broadcast, without compromise
In environments where every second counts and on-air continuity is imperative, technological reliability leaves no room for approximation. NewBlue®'s deployments — whether in continuous news, event production, sports environments or gaming — illustrate this ability to meet the most demanding market standards.
Round-the-clock operation, full automation, real-time data management, integration into existing workflows: these contexts require robust, proven and thoroughly mastered solutions.
It is within this logic that the complementarity between NewBlue®'s software expertise and compact, high-performance hardware platforms such as Kubb® takes on its full meaning.
Together, they contribute to building coherent, stable and scalable production environments, capable of meeting current operational constraints without compromising on performance.
A technological approach aligned with field realities and the standards of modern broadcast.
